Our Companies
Baarsma Wine Group has adopted a decentralised management structure. The Group is organised into a Holding Company and Business Units. While the Holding Company focuses on M&A, strategic management and monitoring of the Group's business activities, the Business Units work independent and are responsible for all activities in their respective market segments.
Business Units
94Wines
94Wines is focused on online sales to the consumer.
The company defines itself by combining traditional wine with innovative technology.
Key Management: Lucas Tieleman en Sander de Jonge
www.94Wines.com
Baarsma Wine Group Nederland
This Business Unit is market leader in the Dutch off-trade, focused on supermarkets. It also hosts the Baarsma export department. The wide portfolio of international brands, private labels and innovative concepts makes it possible to offer a complete assortment to her trade partners.
Key Management: Martijn Brander
www.baarsma.nl
Baarsma South Africa
Our buying and sales office in South-Africa.
Key Management: Chris Rabie, Paul Swart
www.baarsma.co.za
Baarsma France
One of the leading players in the New world wines category in France, mainly focused on the Off-trade. This Business Unit offers both strong, well-known international brands and private labels in their portfolio.
Key Management: Bruno Meens
www.baarsma.fr
Baarsma Switzerland
Our buying and sales office in Switzerland.
www.baarsmawinegroup.com
Hasselt Millesime
Focused on the Business-to-Business segment for the Horeca and specialist stores in the Belgium market, this company is known for its long history in the Belgium market, the flexibility in service and the balanced portfolio of high end brands.
Key Management: Michel Fryns
www.hasseltmillesime.be
Léon Colaris
Our Direct Mailing specialist in the Netherlands, with a high end portfolio and well known for its Bordeaux collection and excellent service.
Key Management: Ruud Heuvelmans
www.colaris.nl
Cellarmaster Wines Europe
Cellarmaster Wines Euope is a professional distant selling organisation, which operates in the Netherlands, Belgium, Germany and Switzerland, in the premium segment of the market. It operates through direct mail, telemarketing and the internet.
Key Management: Arno van Pinxteren (a.i.)
www.wijnbeurs.nl, www.wijnbeurs.be, www.die-weingalerie.com
John Armit Wines
This business unit is the leading contemporary UK wine merchant,
supplying fine wines from the world’s best winemakers to private individuals, top restaurants and the trade.
Key Management: John Armit, Ian Ronald
www.armit.co.uk
Oud Reuchlin & Boelen
Founded in 1733 Oud Reuchlin and Boelen is the oldest and one of the biggest importers of quality wines in The Netherlands. Focused on the horeca segment and the specialist stores, this company is known for its broad premium portfolio and long history in the Dutch wine market.
Key Management: Albert van Weteringen
www.weetvanwijn.nl
Rutishauser Weinkellerei AG
Founded in 1886, this business unit is one of the leading wine companies in the Swiss market. The wide portfolio of Rutishauser also includes the specialized new-world and Italian wine portfolio’s of daughter companies Barossa and Barisi, making it possible to offer a very complete assortment to all her trade partners in the retail, specialists and on-trade sales channels as well as direct consumer sales in the Swiss market.
Key Management: Reto Grubenmann
www.rutishauser-wein.ch
Stevens Wijnimport
Stevens Wijnimport is a wholesale business that focuses specifically on the catering and Business to Business market. Its goal is to exclusively market wines, from all parts of the world, that are typical of the region concerned and, moreover, have an optimal quality-price ratio.
All activities have been incorporated within Oud Reuchlin & Boelen
www.stevenswijn.nl
Wijnkoperij Wielinga
Focused on the horeca and specialist stores, Wielinga is a strong regional player for the Northern part of the Netherlands, with an exceptional specialism in Portuguese wines, next to a premium portfolio, from around the world.
Key Management: Patrick Laban
www.wielinga.nl
Wijnvoordeel International
Our internet specialist for North-West Europe, focused on offering the consumer the benefit of ordering online, with a no frills service. Wijnvoordeel holds a dominant position in the Dutch market and is also active in the Belgian, German, French, UK and Danish Market
Key Management: Rene Tulner, Jacco Oosterhof
www.wijnvoordeel.nl, www.wijnvoordeel.be, www.chineurduvin.be, www.weinvorteil.de, www.chineurduvin.fr, www.winedeal.co.uk,
Beau B.V.
Beau B.V. is the buying office for Bordeaux wines for the Baarsma Wine Group. This business unit is specialized in purchasing the finest wines and the value for money wines in Bordeaux.
Key Management: Jacqueline Niesten
www.baarsmawinegroup.com
Wine Excel
This bottling facility in the Netherlands is specialised in buying and bottling of wines, in bottles or bag in box, from the vineyard to the warehouse of the client.
Key Management: Marcel Campen
www.wine-excel.com
Winetracks International
Winetracks International is the business unit focused on the international distribution of Wine Brands. The famous mellow semi-sparkling wine Canei is the premier brand within the Winetracks portfolio.
Key Management: Johan van der Westhuyzen
www.winetracks.nl