Our Companies
Baarsma Wine Group has adopted a decentralised management structure. The Group is organised into a Holding Company and Business Units. While the Holding Company focuses on M&A, strategic management and monitoring of the Group's business activities, the Business Units work independent and are responsible for all activities in their respective market segments.
Business Units
Baarsma Wine Group Nederland
This Business Unit is market leader in the Dutch off-trade, focused on supermarkets and specialist stores. The wide portfolio of international brands, private labels and innovative concepts makes it possible to offer a complete assortment to her trade partners.
Key Management: Joost Hagen
www.baarsma.nl
Baarsma South Africa
Our buying and sales office in South-Africa.
Key Management: Chris Rabie, Paul Swart
www.baarsma.co.za
Baarsma France
One of the leading players in the New world wines category in France, mainly focused on the Off-trade. This Business Unit offers both strong, well-known international brands and private labels in their portfolio.
Key Management: Bruno Meens
www.baarsma.fr
Baarsma Switzerland
Our buying and sales office in Switzerland.
www.baarsmawinegroup.com
Hasselt Millesime
Focused on the Business-to-Business segment for the Horeca and specialist stores in the Belgium market, this company is known for its long history in the Belgium market, the flexibility in service and the balanced portfolio of high end brands.
Key Management: Michel Fryns
www.hasseltmillesime.be
Kaapkelder
The wine import company Kaapkelder BV, founded in 1979, has broken a lot of fresh ground on the Dutch market to make the wine country South Africa more widely known. Kaapkelder specializes in South African wines.
All activities have been incorporated within Baarsma Wine Group Nederland
www.baarsma.nl
Léon Colaris
Our Direct Mailing specialist in the Netherlands, with a high end portfolio and well known for its Bordeaux collection and excellent service.
Key Management: Ruud Heuvelmans
www.wijn-colaris.nl
Cellarmaster Wines Europe
Cellarmaster Wines Euope is a professional distant selling organisation, which operates in the Netherlands, Belgium, Germany and Switzerland, in the premium segment of the market. It operates through direct mail, telemarketing and the internet.
Key Management: Arno van Pinxteren (a.i.)
www.wijnbeurs.nl, www.wijnbeurs.be, www.die-weingalerie.com
Lovian
Our specialist company in organic and fair-trade wines, for the off trade and the horeca segment in the Benelux.
Key Management: Derrick Neleman
www.lovian.nl
John Armit Wines
This business unit is the leading contemporary UK wine merchant,
supplying fine wines from the world’s best winemakers to private individuals, top restaurants and the trade.
Key Management: John Armit, Ian Ronald
www.armit.co.uk
Oud Reuchlin & Boelen
Founded in 1733 Oud Reuchlin and Boelen is the oldest and one of the biggest importers of quality wines in The Netherlands. Focused on the horeca segment and the specialist stores, this company is known for its broad premium portfolio and long history in the Dutch wine market.
Key Management: Rudolf Bijleveld
www.weetvanwijn.nl
Overseas Wine Company
Our international bulk trading office, located in France. Specialized in large bulk contracts and flexible deliveries.
Key Management: Wim van der Eijk
www.overseaswine.com
Wijnkoperij Wielinga
Focused on the horeca and specialist stores, Wielinga is a strong regional player for the Northern part of the Netherlands, with an exceptional specialism in Portuguese wines, next to a premium portfolio, from around the world.
Key Management: Patrick Laban
www.wielinga.nl
Wijnvoordeel International
Our internet specialist for North-West Europe, focused on offering the consumer the benefit of ordering online, with a no frills service. Wijnvoordeel holds a dominant position in the Dutch market and is also active in the Belgian, German and French market.
Key Management: Rene Tulner
www.wijnvoordeel.nl, www.wijnvoordeel.be, www.weinvorteil.de, www.chineurduvin.fr
Wine Excel
This bottling facility in the Netherlands is specialised in buying and bottling of wines, in bottles or bag in box, from the vineyard to the warehouse of the client.
Key Management: Marcel Campen, Jaap van den Beukel
www.wine-excel.com
Winetracks International
Winetracks International is the business unit focused on the international distribution of Wine Brands. The famous mellow semi-sparkling wine Canei is the premier brand within the Winetracks portfolio.
Key Management: Johan van der Westhuyzen
www.winetracks.nl
Stevens Wijnimport
Stevens Wijnimport is a wholesale business that focuses specifically on the catering and Business to Business market. Its goal is to exclusively market wines, from all parts of the world, that are typical of the region concerned and, moreover, have an optimal quality-price ratio.
All activities have been incorporated within Oud Reuchlin & Boelen
www.stevenswijn.nl