Our Companies
Baarsma Wine Group has adopted a decentralised management structure. The Group is organised into a Holding Company and Business Units. While the Holding Company focuses on M&A, strategic management and monitoring of the Group's business activities, the Business Units work independent and are responsible for all activities in their respective market segments.
Business Units
94Wines
94Wines is focused on online sales to the consumer.
The company defines itself by combining traditional wine with innovative technology.
Key Management: Johan van der Westhuyzen
www.94Wines.com
Baarsma Wines
This Business Unit is market leader in the Dutch off-trade, focused on supermarkets. It also hosts the Baarsma export department. The wide portfolio of international brands, private labels and innovative concepts makes it possible to offer a complete assortment to her trade partners.
Key Management: Martijn Brander
www.baarsma.nl
Baarsma South Africa
Our buying and sales office in South-Africa.
Key Management: Chris Rabie, Paul Swart
www.baarsma.co.za
Baarsma Switzerland
Our buying and sales office in Switzerland.
www.rutishauser-wein.ch
Hasselt Millesime
Focused on the Business-to-Business segment for the Horeca and specialist stores in the Belgium market, this company is known for its long history in the Belgium market, the flexibility in service and the balanced portfolio of high end brands.
Key Management: Michel Fryns
www.hasseltmillesime.be
John Armit Wines
This business unit is the leading contemporary UK wine merchant,
supplying fine wines from the world’s best winemakers to private individuals, top restaurants and the trade.
Key Management: Mike Laing
www.armit.co.uk
Léon Colaris
Our Direct Mailing specialist in the Netherlands, with a high end portfolio and well known for its Bordeaux collection and excellent service.
Key Management: Ruud Heuvelmans
www.colaris.nl
Oud Reuchlin & Boelen
Founded in 1733 Oud Reuchlin and Boelen is the oldest and one of the biggest importers of quality wines in The Netherlands. Focused on the horeca segment and the specialist stores, this company is known for its broad premium portfolio and long history in the Dutch wine market.
Key Management: Christiaan Hintzen
www.weetvanwijn.nl
Rutishauser Weinkellerei AG
Founded in 1886, this business unit is one of the leading wine companies in the Swiss market. The wide portfolio of Rutishauser also includes the specialized new-world and Italian wine portfolio’s of daughter companies Barossa and Barisi, making it possible to offer a very complete assortment to all her trade partners in the retail, specialists and on-trade sales channels as well as direct consumer sales in the Swiss market.
Key Management: Christian Häberli
www.rutishauser-wein.ch, www.die-weingalerie.com
De Wijnbeurs
De Wijnbeurs is a professional distant selling organisation, which operates in the Netherlands and Belgium, in the premium segment of the market. It operates through direct mail, telemarketing and the internet.
Key Management: Lia Hos
www.wijnbeurs.nl, www.wijnbeurs.be
Wijnkoperij Wielinga
Focused on the horeca and specialist stores, Wielinga is a strong regional player for the Northern part of the Netherlands, with an exceptional specialism in Portuguese wines, next to a premium portfolio, from around the world.
Key Management: Martijn Brander
www.wielinga.nl
Wijnvoordeel International
Our internet specialist for North-West Europe, focused on offering the consumer the benefit of ordering online, with a no frills service. Wijnvoordeel holds a dominant position in the Dutch market and is also active in the Belgian, German, French, UK and Danish Market
Key Management: Jacco Oosterhof
www.wijnvoordeel.nl, www.wijnvoordeel.be, chineurduvin.be, weinvorteil.de, chineurduvin.fr, winedeal.co.uk, vinspot.dk
Wine Excel
This bottling facility in the Netherlands is specialised in buying and bottling of wines, in bottles or bag in box, from the vineyard to the warehouse of the client.
Key Management: Marcel Campen
www.wine-excel.com
Winetracks International
Winetracks International is the business unit focused on the international distribution of Wine Brands. The famous mellow semi-sparkling wine Canei is the premier brand within the Winetracks portfolio.
Key Management: Johan van der Westhuyzen
www.winetracks.nl