Multi-channel distribution

Baarsma Wine Group wants to accomplish full market coverage per country it is active in. We aim to do this by being actively represented in all important distribution channels in each country, with independent Business Units.

These channels are roughly divided into: retail and specialist stores (off-trade), on-trade and Business to Consumer.

This way of approaching each market makes it possible for us to reach our consumer on every occasion and every need. Furthermore it enables us to offer one-stop-shopping solutions to brand owners and makes us very effective, especially also utilising potential synergy between channels, in quickly building broad distribution coverage and implementing (new) products & brands nation-wide.