Baarsma Wine Group introduces revolutionary wine concept: 94Wines
Baarsma Wine Group Holding, leading wine distributor in Europe, introduces today a new and spectacular wine concept: www.94Wines.com. The website for wine lovers-in-the-making, who prefer to be served via the internet and their social networks. Via 94Wines the young wine drinker can easily determine which wine will suit him the most, via the WineID test. Moreover, the bottles can be supplied with a 'message on a bottle' during the ordering process. With an unique QR code (Quick Response) a personal message can be attached to the bottle, such as a Photo, a text or a video. With this concept, Baarsma Wine Group fulfills her ambition for growth and innovation in an unique manner. 94Wines approaches the wine category and the new generation of wine lovers in a refreshingly new method and design. My wine The quality wines of 94Wines.com are bottled in modern bottles without traditional labels, but wíth numbers and recognizable colours. It is easy to find out which wine will be suiting your palate; on the website 94Wines.com or via iPhone, the consumer can do a WineID test. By answering 6 short questions, the consumer can discover which wine will be his favorite. These details can be saved in a personal profile, so friends and family can see which wine will be appreciated if they want to give a beautiful wine to you. Personal Message 94Wines.com uses the most advanced technology. Therefore, you can supply a bottle of wine with a personal message via the website. Regardless whether it is a photo, text or video, 94Wines will transform this into a QR code, which will be put on the bottle. When the recipient of the bottle photographs this code with his mobile or uses the website, he can see the message. The brains behind the concept 94Wines is a joint effort of Baarsma Wine Group Holding B.V. and the two young entrepreneurs Sander de Jonge (24) and Lucas Tieleman (24). In January 2009 they launched their company CreatAd, an online platform aimed at User Generated Advertising. They focus on the development of innovative concepts for 'traditional' markets. For more information, please go to www.94wines.com
[10-11-2009]